PPC Research / Competitors report shows major competitors of the analyzed domain in paid search based on the number of common keywords.
Common Keywords (1) — common keywords between the researched domain and its competitor;
Missing Keywords (2) — keywords a competitor promotes their website in paid search for, but the researched domain does not;
All Keywords (3) — the total number of keywords that a domain bids on in paid search;
Total Ads (4) — all of ad copies of a competitor.