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Check out the ultimate video guide on the Rank Tracker tool:

Serpstat Rank Tracker tool supports rankings tracking at the global and local levels on a daily basis and offers a unique opportunity to track competitor positions for your target keywords without having to create another project and spend extra keyword credits. Another remarkable thing about Serpstat Rank Tracker is the insights data on the search traffic distribution in the industry for your desired keywords,  as well as rankings flux in Top 10 search results. Keyword tracking and reporting is easy with Serpstat ;)

To start rank tracking, you need to create a project for your domain in the List of Projects (1). Go to this section and click on Add New Project (2)Enter the domain name, give a name to your project, assign it to a group (optional) and click on Create. Upon that, you'll see the the project dashboard with a bunch of performance data: backlinks, site audit score, tracking rankings, SEO and paid keywords and so forth.   

To change the rank tracking settings of an existing project, click on on the gear icon on the project dashboard (3). To delete a project, click on the trash icon.

Rank Tracker Settings

Project Name

You can change the project name or add / alter competitors to track side-by-side with your domain.

Search Engine

You can add / change search engines or tracking locations. Also, you can select the tracking language and the device type (Desktop or Mobile). 


Rank Tracker supports several options to add keywords

  • manual adding;
  • import from a CSV or TXT file;
  • selecting keywords from a list of suggested keywords.

In the project settings, you can add new keywords, delete existing ones or assign them into groups for slicing the analytical data.


You can set up tracking to daily, every 3 days or weekly updates.

Project Sharing

You can invite someone to your project with privileges of a user or an admin.

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Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

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